Intensive WordPress workshops in inspiring locations. Master theme development, plugin building, WooCommerce, and advanced WordPress in 3-5 day immersive retreats.
3-5 days of intensive WordPress training in a beautiful location. Small groups (8-20 people). Expert instructors. Hands-on projects. Leave with new skills AND feeling refreshed. Think: WordCamp meets vacation.
Freelancers leveling up their WordPress skills. Agency teams doing offsite training. Solo site owners wanting to take control. Developers moving from other platforms to WordPress. Anyone who learns better in person than online.
Theme development from scratch. Custom plugin development. Advanced Custom Fields and custom post types. WooCommerce store building. Gutenberg block development. Performance optimization. Security hardening. Client workflow and project management.
Austin, TX (tech hub, great food). Costa Rica (affordable luxury, surf breaks). Lisbon, Portugal (coworking capital of Europe). Bali (digital nomad paradise). Asheville, NC (mountain retreat vibes). Choose based on season and your vibe.
Understand the template hierarchy. Build child themes before custom themes. Use starter themes (Underscores, Sage). Learn PHP basics (functions, loops, conditionals). Master the Loop. Enqueue scripts and styles properly. Responsive design with CSS Grid and Flexbox.
Hooks and filters are everything. Actions (do something) vs Filters (modify something). Create custom post types and taxonomies. Use the Settings API. Database queries with $wpdb. REST API endpoints. Follow WordPress coding standards.
The future of WordPress. Learn React basics. Use @wordpress/create-block to scaffold. Build dynamic blocks with PHP render. Block patterns and templates. Full Site Editing (FSE) is the next frontier. theme.json for global settings.
Product types (simple, variable, grouped, external). Payment gateways (Stripe, PayPal, Square). Shipping zones and methods. Tax configuration. Email customization. Hooks for customization (woocommerce_before_cart, etc). Extensions marketplace.
Never charge hourly for WordPress builds. Fixed project pricing: brochure site ($2-5K), custom theme ($5-15K), WooCommerce store ($5-20K), custom plugin ($3-10K). Maintenance plans: $100-500/mo. Recurring revenue is the key to sustainability.
Use a project management tool (Notion, ClickUp, or Basecamp). Content collection: use Content Snare or Google Docs. Staging sites for client review (Local by Flywheel or WP Engine staging). Set expectations on timeline and revisions in writing.
Resell managed WordPress hosting. Cloudways: Best value for agencies ($14/mo per server, unlimited sites). WP Engine: Premium managed ($25/mo per site). Flywheel: Designer-friendly. Mark up hosting 2-3x and include in maintenance plan.
Monthly updates (core, themes, plugins). Weekly backups with test restores. Security monitoring. Uptime monitoring. Monthly analytics report. Emergency support hours. Charge $100-500/mo depending on scope. This is how you build recurring revenue.